GLD 420 2026: New Cannabis Jewelry, The Bake Sale, Collaborations, & LA Event

What is GLD doing for 420 in 2026?

GLD is celebrating 420 with new drops, live events, our annual Bake Sale, and new collaborations. Not many brands can show love to 420 or talk about it the way we do, and it’s a special holiday for GLD, so we make sure to go all out with new products, events, collaborations, and more. Since we started in 2015, we’ve been intentional about everything we do around the holiday, and this year we decided to turn it up even more. Here’s how we’re celebrating.

The GLD 420 Bake Sale

Our annual Bake Sale is already live, and we added a 42% off sitewide promotion for GLD shoppers. We’ve always been tapped in for the moments that matter, and have frequently partnered with the biggest 420 enthusiasts in the world, like Wiz Khalifa, to kick off our annual Bake Sales. This year we decided to do something extra special for those who celebrate, have been tapped in with us, and love to show their appreciation for 420 every day.

New GLD Cannabis-Themed Jewelry for 420

In addition to our classic weed pendant, this year we dropped a new collection unlike anything that’s been done before. GLD’s design team pushed boundaries and innovated yet again, with 4 new products to celebrate the holiday. The Golden Nugget Pendant is designed to look like a cannabis nug, except it’s completely iced out with hand-set stones and 18K yellow gold plating. Everyone needs something to hold their lighters and protect them from lighter thieves, so we designed the It’s Lit Lighter Clip On in yellow gold and the It’s lit Lighter Clip On in white gold. They’re made to be clipped onto your belt loop to hold your lighter for easy access. And for those who celebrate every day, we dropped the King Joint Holder Pendant that looks exactly like a joint but can also hold your joints, spliffs, woods, or blunts. No doubt that GLD celebrates 420 differently. Grab the full bundle here.

GLD x STIIIZY 420 Event in Los Angeles

We connected with STIIIZY, a Black-owned cannabis lifestyle brand that’s hosting an exclusive event, bringing together 300 streamers in the heart of Los Angeles. We’ll have some surprises in store for the event, so stay tuned for what’s to come. Los Angeles is the epicenter of cannabis culture in the United States, making it the perfect backdrop for a 420 celebration. It doesn’t get much better than a 4/20 in LA.

GLD 420 Collaborations: Cuffem, Koala Puffs & More

We collaborated with Cuffem, who was ecstatic unboxing GLD gifts on his KICK live stream. He’s someone winning on his own terms, typically going against the grain, and always lighting up, so we iced him out with all our new drops, a Diamond Weed Leaf Pendant, and an Emerald Weed Leaf Pendant. “Thank you, GLD, this actually means a lot,” Cuffem said on his live stream.We also sent some gifts to Koala Puffs, who returned the favor by rolling up three HUGE joints in the shapes of GLD letters. Another thing to look out for is an upcoming exclusive collab that we’ll officially announce on 4/20, and you’ll have to stay tuned for that. What we can say is that we’re doing it bigger than anyone else, in typical GLD fashion.

Frequently Asked Questions

What is 420? 420 refers to both April 20th (4/20) and the time 4:20, which have become universally recognized symbols of cannabis culture and community. The term originates from a group of five California high school students known as "the Waldos," who used 4:20 as a code word for meeting up to smoke cannabis in the early 1970s. The date is now celebrated by enthusiasts around the world with events, gatherings, and product releases. For brands like GLD that are rooted in cannabis culture, 420 is one of the most significant dates of the year.What is happening on 420? GLD is celebrating 420 with the annual Bake Sale (42% off sitewide), four new cannabis-themed jewelry drops, an in-person event in Los Angeles with STIIIZY, and new collaborations. The Bake Sale is already live, and an exclusive collab announcement is dropping on 4/20.What is the GLD Bake Sale? The GLD Bake Sale is GLD's annual 420 sitewide sale where shoppers get a significant discount on all jewelry. In 2026, the Bake Sale offers 42% off sitewide for a limited time around April 20.

What new jewelry did GLD drop for 420? GLD dropped four new pieces for 420, including the Golden Nugget Pendant (iced out cannabis nug in 18K yellow gold), the It's Lit Lighter Clip On in yellow and white gold, and the King Joint Holder Pendant, which is also functional as a wearable holder for joints, blunts, and spliffs.

How much is the GLD 420 bundle? The full GLD 420 bundle includes all four new 420 pieces and is discounted to $648.50 during the Bake Sale, 50% down from the regular price of $1,297.

Where is GLD's 420 event in 2026? GLD is partnering with STIIIZY, a Black-owned cannabis lifestyle brand, for an exclusive in-person 420 event in Los Angeles, bringing together 300 streamers.

Who has GLD collaborated with for 420? For 420, GLD collaborated with KICK streamer Cuffem, who unboxed GLD's new drops live, and content creator Koala Puffs, who rolled three oversized joints shaped like GLD letters. GLD has also partnered with Wiz Khalifa in past Bake Sale campaigns.

How long has GLD been celebrating 420? GLD has been celebrating 420 since the brand launched in 2015, making it one of the few jewelry brands with a decade-long tradition of intentional 420 programming.

Shop GLD’s New 420 Collection

John Polanco

John Polanco is a copywriter from the birthplace of hip-hop whose work spans jewelry, fashion, beauty, music, world-leading brands, and art institutions shaping the diaspora.