The GLD x IDK New York collection brings together jewelry and street fashion through the vision of one of culture's leading tastemakers. As a St. Louis native turned New York creative, Cjay Syre has created his own lane at the forefront of street fashion, shaping what’s next through his distinct point of view and the world he’s built around IDK NY.

The collaboration pairs Cjay with GLD founder Christian Johnston, two former D1 athletes who turned their ambitions beyond the game into careers built on their own terms. Together, they bring that shared mindset to a collection centered around IDK New York’s signature question mark motif, reimagined through GLD’s approach to jewelry in iced and polished finishes.

Each piece blends Cjay’s distinct visual language with GLD’s premium craftsmanship to create a collection rooted in individuality, curiosity, and carving your own path.