Frequently Asked Questions

Yes, GLD uses a proprietary gold plating process that has been tested and refined over years of development. Unlike many companies that use flash plating or minimal gold layering, GLD’s process uses a higher concentration of real 18K gold and rhodium, applied through a unique multi-step method that maximizes durability and shine.

GLD consistently outperforms other name brand gold-plated jewelry in both longevity and wear resistance upon testing in the lab and through our rigorously designed durability tests. That's why we confidently back all plated products with a lifetime guarantee.

With over 35,000 five-star reviews, customers frequently report wearing their GLD jewelry for years while maintaining the signature shine we’re known for.

Yes, GLD is 100% legitimate and trusted by over one million customers worldwide with over 35,000 5 star reviews and over 2.5m followers across social media accounts. GLD is an official licensed partner of the NBA, NFL, NHL, NCAA, DC comics, and MLB, and has been worn by some of the biggest names in music, sports, and entertainment, including Justin Bieber, Micah Parsons, and Kevin Durant.

GLD products are made using real gold, .925 sterling silver, rhodium, moissanite, and solid gold, with industry-leading craftsmanship and a lifetime guarantee on gold-plated pieces. We’re committed to transparency, authenticity, and delivering real value across every price point.

Yes-GLD gold-plated products are made to be worn in real life, including through showers and tough workouts.

While most gold-plated jewelry isn’t built to handle moisture, sweat, or daily wear, GLD is different. GLD uses significantly more real gold than typical plating, applied using a proprietary process perfected through years of rigorous testing. GLD pieces are crafted with high-grade base metals like 316L surgical-grade stainless steel and .925 sterling silver, which are known for their strength, hypoallergenic properties, and resistance to tarnishing.

This combination allows GLD products to withstand water, workouts, and everyday use without the fading, irritation, or dulling you’ll see from other brands.

Most plated jewelry loses its shine or causes skin irritation when exposed to moisture-but GLD solves this with high-performance materials and a finish designed to last.

That’s why we confidently back every gold-plated product with a lifetime guarantee.

GLD offers multiple material options—each with its own benefits depending on your budget, lifestyle, and preferences. Here's a breakdown to help you decide:

1. Gold-Plated Jewelry

Made with real 18K gold and/or rhodium, hand-set stones, and backed by a lifetime guarantee—for the best value at an accessible price point.

Key Features:

• Hypoallergenic and durable, ideal for everyday wear
• Hand-set stones - a technique typically reserved for high-end solid gold jewelry, used on every GLD piece to maximize shine.
• Made with real 18k gold and/or rhodium. Most products including chains and watches utilize 316L surgical grade stainless steel as the base metal. This is hypoallergenic and provides customers an affordable piece of jewelry that can last a lifetime.
• Same production standards as GLD’s six-figure custom and solid gold pieces.
• True 14K gold color, making it ideal for stacking or pairing with vermeil and solid gold.
• Covered by GLD’s lifetime guarantee.
• A high-quality, cost-effective option for daily or starter jewelry collections.
  

2. Vermeil with Moissanite Stones

.925 sterling silver base + 2.5+ microns of 18K gold + moissanite

Key Features:

• GLD’s vermeil / moissanite is considered fine jewelry due to the all-precious metal composition and moissanite stones.
• Features hand-set moissanite stones as with ALL GLD jewelry.
• Built using the same craftsmanship as GLD’s custom and solid gold jewelry.
• Matches perfectly with GLD’s gold-plated and solid gold pieces thanks to consistent color and finish.
• Price range: typically $150–$1,000+, offering great value compared to solid gold.
• Ideal for customers looking for premium feel and long-term quality without paying full diamond prices.
• GLD Moissanite can often pass handheld diamond testers which is a bonus for many customers.
• Note: Franco and Tennis chains use surgical-grade stainless steel for structural reasons-but still feature the same vermeil finish and shine.

3. Solid Gold (10K–18K) with Natural or Lab Diamonds

Solid gold throughout-not plated or filled.

Key Features:

• The gold karat refers to the purity of the gold: 10K = 41.7% gold, 14K = 58.3%, 18K = 75% - all GLD Solid gold is solid gold throughout, not plated.
• 14K is the most popular option, offering balance between purity and durability.
• 10K is great for high-impact wear, while 18K offers a softer metal and ultra-premium connotation.
• GLD also offers 24K Gold customs upon request.
• GLD has crafted solid gold custom jewelry for top-tier artists and athletes like Justin Bieber, Cardi B, Kevin Durant, and many others.
• Solid gold is perfect for lifelong wear and investment pieces.
• Solid gold pairs great with both GLD gold plated and GLD vermeil items due to the consistency throughout.

Is GLD gold plating the best quality? What makes it different?

Yes-GLD uses a proprietary premium plating process that sets a new standard for durability and shine in the industry. Years of innovation and testing have allowed us to perfect a method that applies significantly more real 18K gold than typical gold-plated products.

Unlike many brands that use flash plating or minimal gold layers, GLD’s process is engineered for longevity. Every piece is crafted using real gold, high-performance base metals, and a multi-step application process designed to ensure lasting quality and brilliance.

We also match the exact tone of solid 14K gold, the same shade used in our high-end custom pieces worth hundreds of thousands of dollars. This means you can confidently layer and stack your gold-plated, vermeil, and solid gold GLD pieces- knowing the color and quality will match perfectly.

At GLD, we’re constantly testing and improving our process to stay ahead of industry standards- and that’s why every gold-plated product comes backed by our lifetime guarantee.

Vermeil (pronounced ver-may) is a high-quality jewelry material made by layering real gold over a sterling silver base. To qualify as vermeil, a piece must meet specific standards:

• Base metal: .925 sterling silver
• Gold karat: At least 12K (GLD uses 18K)
• Gold thickness: At least 2.5 microns thick, thicker than standard gold plating
  

At GLD, we take it a step further by pairing vermeil with moissanite stones offering a fine jewelry experience that rivals solid gold, but at a more accessible price point.

GLD Vermeil = All precious metals + hand-set stones + same production quality used in our six-figure custom pieces. Therefore GLD vermeil is considered fine jewelry.

Key Benefits:

• Durable, long-lasting finish with premium shine
• Hand-set stones for maximum brilliance
• Ideal for mixing with gold-plated or solid gold pieces thanks to consistent color and quality
• Considered fine jewelry due to material purity and craftsmanship

Note: While all our vermeil items use .925 sterling silver as the base, certain chain styles-like Franco and Tennis-use 316L surgical-grade stainless steel for structural reasons. These pieces are still finished in the same vermeil gold for a seamless match.

Moissanite is a rare gemstone that looks similar to a diamond but has its own unique brilliance. At GLD, we use high-grade moissanite to offer pieces with stunning clarity and fire- at a fraction of the cost of diamonds. It ranks 9.25 on the Mohs scale, making it harder than almost all other gemstones (second only to diamonds).

Moissanite is also:

• Ethically sourced (Conflict-free)
• Visually comparable to diamonds
• More affordable that diamonds, making it perfect for big looks at better prices
• GLD Moissanite even passes some handheld diamond testers due to its high conductivity.

GLD often pairs moissanite with vermeil as a premium and fine jewelry option which bridges between gold plated and solid gold/diamond product offering luxury, quality, and price-accessibility all in one.

Is GLD Jewelry Made With Real Gold, Silver, and Rhodium?

Yes, GLD uses real 14K–18K yellow gold, genuine .925 sterling silver, and authentic white or black rhodium across all materials, including gold-plated, vermeil, and solid gold pieces.

Each item undergoes rigorous quality and durability testing during the production process to ensure it meets our exacting standards. This includes lab testing, wear simulation, and material integrity checks.

GLD also proudly follows all regulations set by the Jewelry Vigilance Committee, ensuring our materials are not only genuine, but responsibly sourced and accurately represented.

To keep your GLD jewelry looking its best for years to come, follow these simple care tips:

• Keep it dry: Avoid exposing your jewelry to water, steam, or high humidity. When not in use, store it in the GLD dust bag provided or a dry, protective pouch.
• Use proper storage: Use a jewelry box lined with tarnish-resistant fabric and separate compartments to prevent scratching. In humid climates, add a small desiccant pack (like silica gel) to help control moisture.
• Avoid rubber contact: Do not store your jewelry with rubber products, which can cause damage over time.
• Wipe it down: Before storing, gently clean your jewelry with a soft, dry polishing cloth to remove any oils or residue.
• Avoid chemicals: Always remove your jewelry before applying perfume, cologne, lotion, or other chemical products, as these can damage plating or gemstones.
  

For gold-plated or vermeil pieces, avoid over-polishing. Light, occasional cleaning is best to preserve the finish.

By following these guidelines, you'll help protect the shine, color, and longevity of your GLD jewelry across all materials.

Not with proper care- and that’s exactly why GLD stands behind its products with a lifetime guarantee. Our gold-plated and vermeil jewelry uses real 18K gold and/or rhodium, layered over premium metals and applied through a multi-step proprietary process.

While all fine jewelry can wear over time with rough treatment, GLD pieces are tested under real-world conditions to outperform industry standards. As long as you follow our simple care guidelines- avoiding harsh chemicals and storing properly- your GLD jewelry will retain its shine for years to come.

We’re excited to reward our dedicated fans through GLD’s Tattoo Tuesday! Here’s how you can claim your prize:

Proof of Tattoo

To qualify, you must provide proof of your GLD logo tattoo. Please submit a photo or video of your tattoo to us via Instagram @ShopGLD. All tattoos must be approved by GLD.

Prize Details:

• $200 Store Credit: For tattoos featuring the old GLD logo or partially qualifying tattoos.
• $400 Store Credit: For tattoos featuring the new/current logo that are over 2 inches in size and pre-approved by GLD.

Usage of Store Credit:

• Store credit gift codes are for one-time use only.
• Store credit cannot be applied to Solid Gold items and cannot be combined with discounts.

Eligibility

You must be the person who received the tattoo to claim the prize.

Please note that all rules and qualifications are subject to GLD’s discretion. For any questions or to submit your tattoo, contact us on Instagram @ShopGLD.

Warranty Information

See full Return Policy here.

Return or Exchange

We accept returns and exchanges for items in brand-new, unworn condition within 14 days of delivery.

What you need:

• Your order number
• The email address used at checkout
  

Important notes:

• All BOGO or free promotional items must be returned to receive a full refund
• Solid Gold, Custom, Moissanite jewelry, and Grillz are not eligible for return or exchange

How it works:

1. Submit the form
2. Get your return label
3. Send your item back
4. Receive a refund, store credit, or exchange

At GLD, we’re dedicated to providing you with the highest quality jewelry. That’s why all purchases of Gold Plated or Vermeil, non-custom pieces come with a Lifetime Guarantee!

If your jewelry gets damaged, fades, or stops working under normal wear, we’ll happily offer a one-time replacement for your piece.

Replacement Fees by Item Type:

• Standard Gold Plated – $19.99
• All Earrings + Non-Iced Vermeil – $29.99

If your original item is no longer available, you can exchange it for another Gold Plated or Vermeil, non-custom piece of equal or lesser value.

Please note that this guarantee does not cover lost/stolen items, Solid Gold, Custom pieces, Moissanite, Grillz, Watches, or Apparel.

GLD is thrilled to serve over 220 countries worldwide!

When ordering from outside the United States, please be aware that you, as the recipient, are responsible for ensuring that the product can be imported into your country. As the importer of record, you must adhere to all laws and regulations of your destination country. You may be subject to import taxes, customs duties, and fees once your shipment reaches your country. Please note that these charges are non-refundable. If you refuse a shipment due to unexpected import fees, the total cost of the order, including original shipping and any return shipping charges, will not be refunded. Customs policies vary by country, so we recommend contacting your local customs office for detailed information. Customs clearance procedures may cause delays beyond our initial delivery estimates, with a standard clearance time of 1 business day.

To help avoid delays with customs, we strongly suggest:

• Providing a phone number where customs can reach you upon arrival of your product. This number will be listed on the commercial invoice.
• Avoiding refusal of shipments or ignoring requests from carriers regarding duty and/or tax charges. Most carriers will hold a shipment for 5 days after its arrival in your country before abandoning or returning it to the sender.

Additionally, please be aware that orders subject to discounts, including the BOGO (Buy One Get One Free) promotion will be taxed based on the true commercial value of the items, rather than the discounted amount.

If we are unable to answer your question, please visit the Contact Us page. Be sure to include your name, order number, and any other important information that will allow us to better serve your request.

We’re here to help ensure you receive your order smoothly! If your tracking number indicates that your package has been delivered but you haven’t received it, please first check with your mail carrier, neighbors, or building manager/mailroom. Sometimes packages can be misplaced or delivered to a nearby location.

If you’re still unable to locate your package, please reach out to us. We’ll assist in filing a claim with the carrier on your behalf. Please note that once tracking shows a delivery, GLD is not liable for missing or lost packages. Based on the outcome of the claim, we may or may not be able to replace your order.

We appreciate your understanding and are here to assist you through the process!

We’re here to help you make the most of our promotions! Discount codes are often tied to specific sales and are available for a limited time. If your discount code is no longer valid, it may have expired or been deactivated.

Please note that discounts do not apply to pre-discounted items, solid gold pieces, or custom orders. Additionally, only one discount can be used per order.

If you’re having trouble with a discount code, please check its validity period and the terms of the promotion.

We’re here to support you with any questions about your Solid Gold or Custom order!

Contact our team HERE anytime.

Here’s what you need to know:

Solid Gold Orders

• Crafting Time: Please allow 4-8 weeks for the delivery of your Solid Gold item, giving us time to craft your piece.
• Discounts: Discount codes cannot be applied to Solid Gold items.
• Returns: Solid Gold items are made to order and final sale.
• Repairs: We offer repair services for solid gold items with a flat fee of $99.

Custom Orders

• Crafting Time: Please allow 4-6 weeks for the delivery of your Custom item, givingus time to craft your piece.
• Discounts: Discounts cannot be applied to Custom items.
• Returns: Custom items are made to order and are final sale.
• Repairs: We offer repair services for custom items with a flat fee of $99.

No, GLD jewelry is crafted with premium, skin-safe materials that are tested to prevent skin irritation or green discoloration. Unlike low-quality gold-plated jewelry, GLD uses hypoallergenic metals on all products from gold plated, vermeil, and solid gold.

Our proprietary gold plating process and base metals are designed to maintain their shine and finish- even with everyday wear. That’s why thousands of customers trust GLD as their go-to daily chain.

Tracking and Insurance

GLD’s pleased to offer full tracking updates for your package through both email and SMS. We kindly ask that you allow 1-2 business days for processing before your order is shipped.

We encourage you to use the tracking number provided to monitor your order until it reaches you. If your order shows as delivered but you haven't received it, please check with your mail carrier, neighbors, or building manager/mailroom. If you're still unable to locate your package, contact us, and we will assist in filing a claim.

All domestic orders of $599 USD or more will require a signature upon delivery.

Shipping

Domestic Standard Economy:

We happily offer free standard shipping on all orders via FedEx, DHL, and USPS. Delivery typically takes 7-10 business days (please allow 3-5 weeks for delivery to Alaska, Hawaii, and U.S. Territories).

Expedited:

Expedited shipping options are available at checkout for most items and locations. Orders placed before 9:00 AM EST Monday-Friday are shipped the same day. Delivery will be made via FedEx Ground, FedEx Express, or UPS Express depending on your location. Please note that expedited services cannot be delivered to PO boxes.

International Standard:

GLD ships to over 220 countries worldwide! Enjoy free international shipping via GlobalPost, FedEx and USPS. Delivery usually takes 3-4 weeks.

Discount Codes exclude products from the following collections:

• Bundles
• Customs
• Collaborations (subject to availability)
• Leagues (NBA, NFL, MLB, NHL, NCAA, NFLPA, & MLS)
• Moissanite
• Solid Gold
• Visionary Watches
  

Discount codes are excluded from e-gift card purchases.